Google
Google Search Ads 360

SA360 201

This course builds upon the foundational knowledge gained in SA360 101, exploring advanced features, automation capabilities, and bidding strategies. Participants will delve deeper into Performance Max campaigns, value-based bidding, and utilizing templates to streamline campaign management and optimize performance.

Expected outcomes

Performance Max Proficiency: Understand the Performance Max campaign format, its features, troubleshooting techniques, and best practices.
Automation Expertise: Utilize SA360’s automation capabilities to implement automated changes and streamline workflows.
Template Management: Learn how to create and utilize templates for various use cases, improving efficiency and consistency across campaigns.
Value-Based Bidding (VBB) and Lifetime Value (LTV): Integrate VBB and LTV bidding strategies into SA360 campaigns, understand their use cases, and implement testing strategies.
Advanced Campaign Optimization: Apply advanced techniques and best practices to optimize campaign performance and maximize return on ad spend.

By the end of this course, participants will be able to leverage advanced SA360 features, implement automation and templates, utilize value-based bidding strategies, and effectively optimize campaigns for improved performance.

What's included?

Up to 5 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Workshop: Reinforce your learning and apply new skills through hands-on workshops designed to simulate real-world scenarios.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This course is designed for SA360 users who have a solid understanding of the platform’s basic functionalities and are ready to explore more advanced features and optimization techniques.

You’ll benefit most if you:

Work in roles that require in-depth knowledge of campaign management, bidding strategies, and performance optimization.
Want to expand your SA360 skillset to include automation, templates, and value-based bidding.