Licensor
Empowering Independence With Digital Mastery
Dandelion is an independent licensing partner, offering agencies and brands direct access to GMP, The Trade Desk, Amazon DSP, and all other leading ad buying technology.
A Licensor You Can Trust
Committed to building friction-free partnerships, our unique LAVA Model allows Dandelion, as your licensor, to work seamlessly with agencies, vendor partners, and advertisers to unlock unparalleled marketing impact.
Grow the Business. Own the Data.
Dandelion’s LAVA Model
Creating the LAVA Model
Founded in 2017, Dandelion has worked purposefully with clients across Canada and the United States. Originally offering a standard service model with tiers for self-serve, support and managed, our agencies looked to us for reassurance in the potential case of conflict of interest on client pitches.
In 2022, Dandelion’s leadership team had the executive-level support to lean in on this nuance as a differentiator, identifying that the core strength of our services would be magnified by creating a simpler, non-competitive partner model that didn’t currently exist — that of the tech stack curator, simply providing platform licensing, platform-integration projects, and platform training.
Licensor, Agency, Vendor Partner, and Advertiser
In order to commit to the collaborative model we wanted to embrace, we plotted out our LAVA model, an acronym for the 4 partners in the typical marketing relationship: Licensor, Agency, Vendor Partners and Advertiser. Not only did we define the model, but we adapted our services towards non-competition with agencies by ceasing to offer managed media buying services — opting to provide a transition model instead of a managed model.
With Dandelion as your licensor, the LAVA model encourages respect of the equal responsibilities, allowing for the highest degree of undistracted work, while nurturing impactful advertising relationships.
The Dandelion Difference
Exclusive Access
Dandelion is a leader in providing exclusive licensing access to more platforms, cookie-less data, and media-buying and measurement tools than any other partner.
True Cost Transparency
Dandelion is the only Partner who operates on a True Cost model vs a Stacked Cost model, meaning that we charge fees only on media cost, never fees on fees.
Relationships Refined
Dandelion’s LAVA model has always prioritized the delivery of service excellence when supporting our clients. Our Outcomes tier provides more touch points, strategic support, and direct access to additional resources than any other Partner support model.
Pure SAAS Model
Dandelion is not an agency, and we have adapted our business model by introducing the LAVA model to ensure that we do not compete with our agency clients, nor our client’s agencies!
