Amazon DSP 201

This course builds upon the foundational knowledge gained in Amazon DSP 101, exploring advanced strategies, reporting capabilities, and integrations with other platforms. Participants will delve deeper into measurement and reporting, Sponsored Ads, Amazon Marketing Cloud (AMC), and develop a mock campaign strategy.

Expected outcomes

  • Reporting and Measurement: Utilize Amazon DSP’s reporting center to analyze campaign performance, understand key metrics, and generate insightful reports.
  • Platform Integrations: Learn how to integrate Amazon DSP with other platforms and APIs for enhanced data management and analysis.
  • Sponsored Ads and AMC: Gain an understanding of Sponsored Ads and Amazon Marketing Cloud (AMC), and how they can be used in conjunction with Amazon DSP.
  • Campaign Strategy Development: Develop a comprehensive mock campaign strategy, applying knowledge gained throughout the course.
  • Advanced Campaign Management: Implement advanced techniques and strategies to optimize campaign performance and achieve specific marketing goals.

By the end of this course, participants will be able to effectively utilize Amazon DSP’s reporting and measurement tools, integrate with other platforms, understand the role of Sponsored Ads and AMC, and develop comprehensive campaign strategies.

What's included?

Up to 5 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

 

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

 

Workshop: Reinforce your learning and apply new skills through hands-on workshops designed to simulate real-world scenarios.

 

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This course is designed for Amazon DSP users who have a solid understanding of the platform’s basic functionalities and are ready to explore more advanced strategies, reporting, and integrations.

 

You’ll benefit most if you:

  • Work in roles that require in-depth knowledge of campaign management, measurement, and optimization within the Amazon advertising ecosystem.
  • Want to expand your Amazon DSP skillset to include advanced reporting, platform integrations, and campaign strategy development.

Prerequisites

Highly recommended to have completed Amazon DSP 101 or possess equivalent experience with the platform.

Amazon DSP 201

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Reach out to your Dandelion representative or contact us at greenhouse@dandelioninc.ca for more information.

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