Amazon
Amazon DSP

Amazon DSP 101

This course provides a comprehensive introduction to Amazon DSP (Demand-Side Platform), Amazon’s powerful programmatic advertising platform. It covers the fundamentals of Amazon DSP, including its capabilities, campaign planning tools, operational setup, audience targeting, optimization strategies, creative best practices, and ad policies. Participants will gain a solid understanding of how to effectively utilize Amazon DSP to reach their target audience and achieve their advertising goals.

Expected outcomes

Amazon DSP Fundamentals: Understand the core concepts of Amazon DSP, its unique selling propositions, and its place within the Amazon advertising ecosystem.
Campaign Planning: Utilize Amazon’s campaign planning tools to develop effective media plans and strategies.
Platform Proficiency: Confidently navigate the Amazon DSP platform, understand its interface, and execute basic campaign setup processes.
Audience Targeting: Learn how to define and target specific audiences within Amazon DSP, including Amazon’s unique audience segments.
Campaign Optimization: Implement optimization strategies to improve campaign performance and achieve desired outcomes.
Creative Best Practices: Understand creative specifications, ad policies, and best practices for endemic and non-endemic campaigns.By the end of this course, participants will be able to confidently navigate the Amazon DSP platform, create and manage basic campaigns, target relevant audiences, and optimize campaigns for improved performance.

What's included?

Up to 6 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Workshop: Reinforce your learning and apply new skills through hands-on workshops designed to simulate real-world scenarios.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This introductory course is ideal for anyone who wants to gain a comprehensive understanding of Amazon DSP and its role in programmatic advertising.

You’ll benefit most if you:

Are new to Amazon DSP or have limited experience with the platform.
Work in roles that involve campaign management, digital marketing, or advertising analysis, with a focus on Amazon’s advertising solutions.
Want to learn how to effectively utilize Amazon DSP to reach target audiences and achieve advertising goals.

Prerequisites

While not mandatory, some prior knowledge of programmatic advertising and the Amazon marketplace will be beneficial for understanding the functionalities and features of Amazon DSP.