• Advanced Measurement and Verification: Implement and utilize advanced measurement features like viewability and brand controls to ensure campaign quality and effectiveness.
• DV360 Integration: Understand the integration between CM360 and DV360, including setup and data flow
• Tagging and Targeting Expertise: Master advanced tagging techniques, including event tags and display redirects, and explore various targeting options and use cases.
• Efficient Workflow Management: Utilize bulk uploads and QA best practices to streamline campaign management and minimize errors.
• Social and Mobile Integrations: Understand how to track and measure mobile app installs and in-app conversions, including the limitations of social tagging due to walled gardens.

By the end of this course, participants will be able to leverage advanced CM360 features, optimize campaign performance through sophisticated targeting and tracking techniques, and effectively manage campaigns across various platforms, including mobile and social.