Search Ads 360 (SA360) is a key component of the Google Marketing Platform and a powerful and efficient tool in consolidating and managing all Search campaigns.
SA360 allows for the consolidation of multiple Search platforms into one, thereby creating a holistic view of Search performance. Users can run campaigns, analyze and bid across Google Ads, Bing, Yahoo, Baidu and more — all within one singular platform.
Respond in Real-Time
Give your search campaigns an edge with maximum data freshness of up to 4 hours and improve the performance of your search campaigns with Smart Bidding.
Build Connected Campaigns
Know what’s working and what’s not by connecting your search campaigns with your other digital channels. Use your Analytics 360 data to power your search campaigns and bid strategies using a single set of Floodlight tags to measure deduplicated conversions with Search Ads 360.
Make Better Business Decisions
Get the insights you need to understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions. Bring your data together with seamless integrations, including the ability to upload offline conversions and cross-channel reporting.
Learn how the Google Marketing Platform can work for you.
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