Google Analytics 101

This course provides an introduction to Google Analytics. It covers the fundamentals of GA, including reporting and configuration. Participants will gain an understanding of how to use GA to analyze website activity and marketing campaign performance.

Expected outcomes

  • Platform Proficiency: Confidently navigate the Google Analytics interface and understand its core functions.
  • Configuration Fundamentals: Understand core concepts of accounts, properties, data streams, and events.
  • Reporting Fundamentals: Understand how to use standard reports and apply segmentation and filtering.
  • Advanced Analysis: Create custom explorations for in-depth analysis of user behaviour and campaign performance.

By the end of this course, participants will have the essential knowledge and skills to begin working confidently in Google Analytics, setting a strong foundation for future learning and analysis.

What's included?

2 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

 

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

 

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This course is designed for beginners who want an introduction to Google Analytics.

Prerequisites

It is highly recommended that attendees are familiar with the basics of digital marketing.

Google Analytics 101

Enroll today

Reach out to your Dandelion representative or contact us at greenhouse@dandelioninc.ca for more information.

Contact Greenhouse

Grow with Greenhouse

Inquire about courses to level up your team, starting at $500.

Footer-Desktop-2
Footer-Mobile-2