Google
Campaign Manager 360

CM360 201

This course builds upon the foundational knowledge gained in CM360 101, exploring advanced features, integrations, and best practices for campaign management and optimization. Participants will delve deeper into tracking and targeting options, bulk upload techniques, and integrations with social and mobile platforms.

Expected outcomes

Advanced Measurement and Verification: Implement and utilize advanced measurement features like viewability and brand controls to ensure campaign quality and effectiveness.
DV360 Integration: Understand the integration between CM360 and DV360, including setup and data flow
Tagging and Targeting Expertise: Master advanced tagging techniques, including event tags and display redirects, and explore various targeting options and use cases.
Efficient Workflow Management: Utilize bulk uploads and QA best practices to streamline campaign management and minimize errors.
Social and Mobile Integrations: Understand how to track and measure mobile app installs and in-app conversions, including the limitations of social tagging due to walled gardens.

By the end of this course, participants will be able to leverage advanced CM360 features, optimize campaign performance through sophisticated targeting and tracking techniques, and effectively manage campaigns across various platforms, including mobile and social.

What's included?

Up to 5 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Workshop: Reinforce your learning and apply new skills through hands-on workshops designed to simulate real-world scenarios.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This course is designed for CM360 users who have a solid understanding of the platform’s basic functionalities and are ready to explore more advanced features and integrations.

You’ll benefit most if you:

Work in roles that require in-depth knowledge of campaign trafficking, tracking, and optimization.
Want to expand your CM360 skillset to include advanced measurement, targeting techniques, and integrations with other platforms like DV360, mobile, and social.
This course will empower you to take your CM360 expertise to the next level and unlock new possibilities for campaign success.