Google
Campaign Manager 360

CM360 301

This advanced course focuses on leveraging CM360 data to gain deeper insights into campaign performance, attribution, and user behavior. Participants will explore advanced reporting techniques, attribution modeling, and integrations with other analytics platforms to extract actionable insights and drive data-driven decision-making.

Expected outcomes

Attribution Mastery: Understand different attribution models and their impact on campaign measurement, and utilize CM360’s attribution reporting capabilities.
Multi-Channel Funnel Analysis: Analyze user journeys across multiple channels and touchpoints using CM360’s multi-channel funnel reporting.
Advanced Reporting and Integrations: Utilize advanced reporting tools and integrations with platforms like Google Analytics to gain deeper insights and create comprehensive dashboards.
Data-Driven Decision Making: Confidently analyze CM360 data to extract actionable insights and inform campaign optimization strategies.

By the end of this course, participants will be able to effectively analyze CM360 data, understand user behavior, attribute conversions accurately, and utilize advanced reporting techniques to drive data-driven decision-making.

What's included?

Up to 2 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

“This advanced CM360 course is designed for those who want to go beyond basic campaign management and delve into the power of data analysis and reporting.

You’ll benefit most if you:

Have a strong understanding of CM360’s core functionalities
Work in roles that require in-depth analysis of campaign performance and attribution.
Want to master advanced reporting techniques, attribution modeling, and integrations with other analytics platforms.
Are seeking to improve data-driven decision-making for campaign optimization.

This course will help you unlock the full potential of CM360 data to gain deeper insights into campaign performance and user behavior.