Google
Display & Video 360

DV360 201

This course delves deeper into DV360, focusing on advanced techniques, specialized features, and best practices for optimization and using various inventory types. It covers optimization strategies, bidding techniques, video advertising (including YouTube), mobile app campaigns, and working with non-standard creatives.

Expected outcomes

Optimization Expertise: Implement pacing and performance optimizations to maximize campaign effectiveness.
Bidding Strategies: Understand and apply different bidding strategies and best practices.
Video Advertising Proficiency: Execute successful video campaigns across various platforms, including YouTube and CTV.
YouTube Mastery: Leverage YouTube’s unique features and best practices for campaign setup, targeting, and reporting.
Mobile Campaign Management: Plan, execute, and measure mobile app install campaigns, including third-party integrations.
Non-Standard Creative Utilization: Confidently work with various creative formats like native, audio, and Swirl.
Advanced Workflow Efficiency: Utilize bulk uploads and QA best practices to streamline campaign management.

By the end of this course, participants should be able to confidently manage and optimize complex DV360 campaigns across various channels and formats, leveraging advanced features and tools.

What's included?

Up to 7 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

For those who’ve mastered the basics and are ready to become DV360 power users!

This course is perfect for you if you’ve already got a grasp of the DV360 fundamentals (like those covered in our 101 course) and want to:

Unlock advanced features: Dive deeper into optimization strategies, bidding techniques, and specialized tools.
Expand your campaign reach: Master video advertising across YouTube and CTV, mobile app campaigns, and non-standard creative formats.
Streamline your workflow: Learn how to use bulk uploads and QA best practices to save time and improve efficiency.

If you’re looking to take your DV360 skills to the next level and drive even greater campaign performance, this is the course for you!