Google
Campaign Manager 360

CM360 101

This course provides an introduction to Campaign Manager 360 (CM360), Google’s powerful ad server. It covers the fundamental concepts of ad serving, the CM360 platform hierarchy, account structure, and essential components like floodlights and audiences. Participants will gain hands-on experience with campaign trafficking, creative management, and reporting in CM360.

Expected outcomes

Expected Outcomes:

Ad Serving Fundamentals: Understand the role and benefits of ad servers in digital advertising.
CM360 Platform Proficiency: Navigate the CM360 interface, understand its hierarchy, and configure account settings.
Floodlight and Audience Management: Implement floodlights for conversion tracking, create audiences, and apply best practices.
Campaign Trafficking Expertise: Successfully traffic campaigns in CM360, including creative uploads, tag generation, and bulk editing.
Creative Management: Understand different creative types, their requirements, and best practices for implementation.
Reporting Fundamentals: Generate and analyze reports in CM360, utilizing the report builder and understanding various reporting types.

By the end of this course, participants will be able to confidently navigate the CM360 platform, traffic campaigns, manage creatives, and generate reports, laying a strong foundation for successful ad serving and campaign management.”

What's included?

Up to 8 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Workshop: Reinforce your learning and apply new skills through hands-on workshops designed to simulate real-world scenarios.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This introductory course is ideal for anyone who wants to gain a comprehensive understanding of Campaign Manager 360 and its role in digital advertising.

You’ll benefit most if you:

Are new to ad serving or have limited experience with CM360.
Work in roles that involve campaign management, ad operations, or digital marketing analysis.
Want to learn how to effectively traffic campaigns, manage creatives, and track performance using CM360.
This course provides a solid foundation in CM360, enabling participants to confidently navigate the platform and utilize its key features for successful campaign execution.

Prerequisites

It is highly recommended that attendees have a basic understanding of digital advertising concepts (impressions, clicks, conversions) and familiarity with different online advertising formats (display, video, etc.).

While not mandatory, some prior knowledge of the online advertising landscape will be beneficial for understanding the role and functionalities of an ad server like CM360.