Omnichannel Platform
The Trade Desk offers a comprehensive solution for unified customer experiences. By leveraging Identity Alliance, the platform ensures seamless audience targeting across various devices, maximizing reach and engagement. Through sophisticated targeting capabilities, advertisers can activate specific audiences, improve match rates, and extend reach while maintaining frequency controls for a better user experience.The platform provides a unified measurement solution, enabling advertisers to assess campaign performance across different channels, drive results, and gain valuable insights to optimize strategies.

Advanced Targeting Capabilities
The Trade Desk offers sophisticated targeting options, allowing advertisers to reach their desired audience with precision. This includes targeting by demographics, interests, behaviors, and device type.

Kokai AI
Kokai is an AI-powered platform that enhances campaign performance by analyzing vast amounts of data in real-time. It enables more sophisticated targeting, optimization, and overall campaign effectiveness.