Advanced Audience Targeting with ACR Data
Samsung DSP utilizes Automatic Content Recognition (ACR) technology embedded in Samsung Smart TVs to gather comprehensive, anonymized data on viewing habits. This data includes information on the content watched, the apps used, and overall TV interactions. Such rich insights allow advertisers to create precise audience segments based on real-time viewing behavior, leading to highly targeted and effective ad campaigns​.

Omnichannel Reach and Integration
Samsung DSP supports advertising across multiple channels, including Connected TV (CTV), mobile, desktop, and Digital Out-of-Home (DOOH). This enables advertisers to maintain a consistent brand message and reach their audience across various devices and environments within the Samsung ecosystem. It allows for broad and integrated campaign execution, maximizing the potential to connect with users wherever they are engaged.

Secure and Brand-Safe Environment
Samsung DSP prioritizes brand safety through a multi-layered approach. This includes automated filtering, partnerships with verification providers, and human oversight to ensure ad placement aligns with your brand. They provide transparent reporting and stay current on data privacy regulations, minimizing the risk of ad misplacement and protecting your brand reputation.