Google
Google Ads

Google Ads 101

This course provides an introduction to Google Ads. It covers the fundamentals of Google Ads, including campaign creation, bidding strategies, ad formats, targeting options, and optimization techniques. Participants will gain a solid understanding of how to effectively manage Google Ads campaigns to achieve their marketing objectives.

Expected outcomes

Google Ads Fundamentals: Grasp the core concepts of Google Ads, including campaign types, ad formats, bidding strategies, and targeting options.
Platform Proficiency: Confidently navigate the Google Ads interface, understand its structure, and configure account settings.
Campaign Creation and Management: Create and manage various Google Ads campaigns, including search, display, and video campaigns.
Bidding and Optimization: Understand and apply different bidding strategies and optimization techniques to maximize campaign performance.
Ad Formats and Creatives: Learn about different ad formats available across the Google Display Network and YouTube, and apply creative best practices.
Measurement and Reporting: Track campaign performance, analyze key metrics, and generate reports to measure campaign effectiveness.

By the end of this course, participants will be able to confidently navigate the Google Ads platform, create and manage campaigns, implement effective bidding strategies, and optimize campaigns for improved performance.

What's included?

Up to 7 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Workshop: Reinforce your learning and apply new skills through hands-on workshops designed to simulate real-world scenarios.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This introductory course is ideal for anyone who wants to gain a thorough understanding of Google Ads and its role in digital advertising.

You’ll benefit most if you:

Are new to online advertising or have limited experience with Google Ads.
Work in roles that involve campaign management, digital marketing, or advertising analysis.
Want to learn how to effectively create, manage, and optimize Google Ads campaigns to achieve specific marketing goals.

Prerequisites

It is ideal if attendees have basic understanding of digital marketing concepts (impressions, clicks, conversions), familiarity with different online advertising formats (display, video, search).