Grow the business.
Own the data.
We’re Dandelion, a best-in-class Ad Tech licensing partner focused on enhancing our clients’ digital marketing maturity.
Experience meaningful, long-term support with access to industry-leading platforms, strategic project consulting, and technical skills training.
Platforms
Access our comprehensive suite of top tier ad tech & data tech.
See our platforms
Projects
Gain clarity on the complex digital ecosystem with unparalleled expertise and a shared commitment to successful outcomes.
Learn about projects
Training
Enroll in theory-driven, platform-driven, and custom client-driven courses offered through Greenhouse, our skills academy.
Visit Greenhouse
Dandelion’s LAVA Model
Our LAVA model defines the way we work with, and respect the roles that exist within an advertising relationship; speaking to the four-way partnership between Dandelion as your licensor, agencies, our vendor partners and advertisers.
Licensor
As your licensor, Dandelion manages platform infrastructure creation, while providing ongoing support ranging from platform technical support, to training, to transitional services.
Agencies
Provides strategic planning services to advertisers while executing campaign management including optimization and reporting.
Vendors
Develops platforms for agency and advertiser use, may sometimes provide direct access to additional resources, training, and points of escalation.
Advertisers
Provides campaign goals and direction. May manage campaigns and own platform licenses internally, or have an agency that operates on their behalf.
The Dandelion Difference
Exclusive Access
Dandelion is a leader in providing exclusive licensing access to more platforms, cookie-less data, and media-buying and measurement tools than any other partner.
True Cost Transparency
Dandelion operates on a True Cost model vs a Stacked Cost model, meaning that we charge fees only on media cost, never fees on fees.
Relationships Refined
Dandelion’s LAVA model has always prioritized the delivery of service excellence when supporting our clients. Our Outcomes tier provides more touch points, strategic support, and direct access to additional resources than any other Partner support model.
Pure SAAS Model
Dandelion is not an agency, and we have adapted our business model by introducing the LAVA model to ensure that we do not compete with our agency clients, nor our client’s agencies!
See what clients are saying about Dandelion
Our Partners
Tap into powerful partnerships with Ad Tech and Data Tech vendors, unified by the same goal to help you supercharge the way you use your advertising data.
Industry-leading companies trust us
We’ve worked with a diverse portfolio of clients over the years, including clients from Small and Mid-sized businesses, to Agencies and Enterprises.
Platform Support Tiers
Work with us wherever you’re at.
Access Tier
The Access Tier is designed for seasoned, DIY traders already equipped with platform certifications. They should be prepared to navigate an ever-evolving landscape of features and optimizations, requiring constant upskilling and dedication to train and maintain your team within this demanding ecosystem.
Outcomes Tier
Focused on driving results? The Outcomes tier empowers clients to leverage the proven capabilities of both the platforms and Dandelion’s experts, streamlining your journey towards achieving success against your internal KPIs and ambitious goals.
Transition Tier
Need a temporary boost for campaign execution? Dandelion’s Transition tier is your bridge. Whether you’re an agency seeking short-term media buying support or a brand considering a shift to an in-housed solution, users will add Transition to their Outcomes tier to gain access to the resources and guidance needed to seamlessly manage or launch your campaigns.
