Webinars

The new CM360 Path to Conversions Report in the UI is now available! This practical, insight-driven session with Campaign Manager 360’s Product team will help you move beyond last-click and clearly demonstrate full-funnel effectiveness using the new, aggregated in-UI Path to Conversions report and revamped Assisted Conversions metrics. Learn how to leverage the new Path to Conversions Report directly in CM360 – Understand how to leverage re-introduced Assisted Conversions metrics to clearly prove the value of upper-funnel media (like Video, Audio, and Display) – Help inform the P2C product roadmap and get a sneak peak of what’s to come – Live Q&A – This session is intended for Digital Marketing, Analytics, AdOps, and Media Planning Practitioners from our Advertisers, Agencies, and Media Partners.

Discover how the new Data Manager in Google Analytics provides a centralized, marketer-friendly hub to connect, manage, and troubleshoot your first-party data. Learn how to strengthen your measurement foundation, unlock richer cross-channel insights, and seamlessly activate high-value signals across the Google ecosystem. Agenda: Building Data Strength with Data Manager: Understand how to counter signal loss and maximize customer visibility to drive AI performance and ROI. – Introducing Data Manager in Google Analytics: Explore core features, from simplified point-and-click ingestion to interactive diagnostics with Map View and the Data Strength Guide. – Data Manager Across Buying Doors & Walk-Through: Learn cross-platform data flow mechanics, duplication guardrails, and see a step-by-step setup in the GA interface. – Live Q&A. This session is intended for advertisers, marketers, and analytics practitioners looking to simplify their first-party data setup, optimize cross-channel measurement, and align their Google Analytics properties with the broader Google marketing stack.

Managing enterprise-scale campaigns requires monitoring account health, analyzing performance, and executing changes across multiple touchpoints. This practical session introduces Search Ads 360 Home, a highly-configurable control center designed to serve as your new primary workspace. Discover how you can centralize your workflows, leverage advanced reporting capabilities, and maximize campaign effectiveness all in one place. Expect to learn: How to build, save, and share custom configurations mapped to your specific lines of business. Ways to leverage advanced reporting—including custom columns, segments, and comparisons—for precise data visibility. How Spotlight integration helps you quickly uncover performance trends and anomalous shifts. Practical methods for inline actionability across campaigns, bid strategies, and ad groups. Live Q&A This session is intended for Search, Marketing, and Agency Practitioners looking to maximize their efficiency and streamline their daily workflows in Search Ads 360.