Managing volatile demand fluctuations, short-term promotional peaks, and tight budgets during the busy holiday season is highly complex.
In this livestream, you’ll be shown how to tackle these challenges by leveraging advanced SA360 AI-powered tools. Learn how to drive a +5% average increase in conversions/conversion value using SA360 Enterprise Bidding, pace your budgets dynamically using Adaptive Budgets, and pinpoint campaign anomalies automatically with AI Spotlight and Gemini-powered External Event Insights. Agenda: Fireside Chat: Meet Google’s Retail Director to hear their insights on how to think about this AI Powered Holiday season – Commerce Media Network Holiday Best Practices – SA360 Holiday Deep-dive & Best Practices.
This session is intended for search practitioners, digital marketers, agency performance leads, and digital marketing strategists using Search Ads 360 to plan and optimize their performance campaigns.
