Webinars

Managing volatile demand fluctuations, short-term promotional peaks, and tight budgets during the busy holiday season is highly complex. In this livestream, you’ll be shown how to tackle these challenges by leveraging advanced SA360 AI-powered tools. Learn how to drive a +5% average increase in conversions/conversion value using SA360 Enterprise Bidding, pace your budgets dynamically using Adaptive Budgets, and pinpoint campaign anomalies automatically with AI Spotlight and Gemini-powered External Event Insights. Agenda: Fireside Chat: Meet Google’s Retail Director to hear their insights on how to think about this AI Powered Holiday season – Commerce Media Network Holiday Best Practices – SA360 Holiday Deep-dive & Best Practices. This session is intended for search practitioners, digital marketers, agency performance leads, and digital marketing strategists using Search Ads 360 to plan and optimize their performance campaigns.

Ready to unlock the full brand-building power of YouTube across every screen? Did you know that embracing a full-funnel YouTube strategy drives +145% stronger revenue growth, and pairing AI-powered campaigns with Premium placements delivers the highest ROI compared to auction-only strategies? This inspiring yet practical session, led by Google’s EMEA YouTube Product Leads, will equip you with our updated 2026 YouTube Brand Strategy—helping you capture shifting TV and streaming audiences, build lasting brand equity, and drive measurable commercial impact across the funnel. This session is intended for Marketing, Brand, Media Planning, and Buying Practitioners from our Advertisers, Agencies, and GMP Certified Partners who want to elevate their YouTube brand strategy and drive measurable business growth.

The new CM360 Path to Conversions Report in the UI is now available! This practical, insight-driven session with Campaign Manager 360’s Product team will help you move beyond last-click and clearly demonstrate full-funnel effectiveness using the new, aggregated in-UI Path to Conversions report and revamped Assisted Conversions metrics. Learn how to leverage the new Path to Conversions Report directly in CM360 – Understand how to leverage re-introduced Assisted Conversions metrics to clearly prove the value of upper-funnel media (like Video, Audio, and Display) – Help inform the P2C product roadmap and get a sneak peak of what’s to come – Live Q&A – This session is intended for Digital Marketing, Analytics, AdOps, and Media Planning Practitioners from our Advertisers, Agencies, and Media Partners.

Discover how the new Data Manager in Google Analytics provides a centralized, marketer-friendly hub to connect, manage, and troubleshoot your first-party data. Learn how to strengthen your measurement foundation, unlock richer cross-channel insights, and seamlessly activate high-value signals across the Google ecosystem. Agenda: Building Data Strength with Data Manager: Understand how to counter signal loss and maximize customer visibility to drive AI performance and ROI. – Introducing Data Manager in Google Analytics: Explore core features, from simplified point-and-click ingestion to interactive diagnostics with Map View and the Data Strength Guide. – Data Manager Across Buying Doors & Walk-Through: Learn cross-platform data flow mechanics, duplication guardrails, and see a step-by-step setup in the GA interface. – Live Q&A. This session is intended for advertisers, marketers, and analytics practitioners looking to simplify their first-party data setup, optimize cross-channel measurement, and align their Google Analytics properties with the broader Google marketing stack.