Webinars

In today’s fragmented media landscape, the average customer journey now spans dozens of touchpoints across web, app, and CTV, yet most marketers only see a fraction of the total picture. Failing to account for de-duplicated reach and complex conversion paths often leads to undervalued media and missed growth opportunities. Join this GMP Academy session to effectively master CM360 Reporting Capabilities. Dive deep into CM360’s Cross-Media Reach tool to help you effectively maximize budgets and introducing the new Path to Conversion Gemini agent, aimed to streamline your reporting workflow. This session is intended for Marketing Analytical Leads, Media Planners, and Digital Practitioners from our Advertisers, Agencies, and Media Partners.

Explore the strategic framework for building Data Strength within the Google Marketing Platform. Learn how to move beyond basic tracking to recover lost signals and fuel Google AI for peak performance and durability in 2026. Agenda: Why Data Strength is your competitive advantage, Connecting Sources, Maximizing Signals, Activating Google AI, What’s Next, Live Q&A, This session is designed for strategic leaders and practitioners looking to maximize conversion value.

Did you know that in the second half of 2025, we introduced hundreds of improvements to Demand Gen campaigns that, on average, are driving a 30% increase in conversions or conversion value for advertisers?* While driving this level of performance is at the core of Demand Gen, the real “synergy” happens when you can accurately evaluate and prove those outcomes. This session on Performance & Measurement Synergy will show you how to bridge the gap between running campaigns and proving their impact. By aligning efficient conversions with robust measurement, you’ll learn how to unlock a cycle of continuous growth and maximize the total value of your advertising investment.

For the first time, Amazon is offering a comprehensive end-to-end exploration of the Inventory Proposals feature within Inventory Hub – covering everything from deal creation, activation, revision and termination. This session goes beyond the basics to give you know-how of the Programmatic Guaranteed (PG) workflow for both Amazon Media – WW- (Prime Video, Twitch, Fire TV) and Open internet – US only- Publishers.

Learn about how Google Ads, Cloud, and AI can support marketers’ media initiatives. During this session, Google will outline a new strategic step-change to evolve your AI for Ads maturity and showcase a suite of AI-driven solutions that can elevate a marketers’ measurement, creative, and personalization workflows.

The Gemini advantage comes to DV360 with a slate of AI powered tools! Learn more about how you can start supercharging your workflows with the help of AI. This end to end overview will cover Google’s existing and upcoming AI powered solutions on the platform.

Explore the latest developments in Google Analytics, including key feature updates and our product vision for 2026 and beyond. In this session, Google will dive into the innovation we are bringing to Google Analytics that was shared at Google Marketing Live, highlighting how their upcoming launches fit together to maximize ROI for our customers. These updates will equip you to stay ahead of the curve and proactively guide your clients in maximizing the full value of GA.