Webinars

Master CM360’s advanced measurement to uncover powerful cross-media trends and attribution data. This session empowers both advertiser and agency teams to turn raw insights into actionable campaign optimizations, maximize media investments, and drive smarter strategic decisions. This session is intended for Advertisers and/or Agency Programmatic and Analytics Practitioners.

Discover how to transform your campaign performance by leveraging deep, first-party user behavior insights from your website or app. In this session, you’ll be shown how to master the Google Analytics Audience Builder. Learn to create optimized audience strategies that shift your marketing from reactive spending to proactive, precision targeting for maximum impact. Agenda Walkthrough of Google Analytics Audience Builder Audience Planning and definitions by business goal in Google Analytics The power of Predictive Audiences Supercharging Demand Gen campaigns with Predictive Audiences Audience best practices This session is intended for Sales, Partners, Google Analytics Customers

Join us for a deep dive into the evolution of Google’s Marketing Mix Model, Meridian. We will share the latest roadmap presented at Google Marketing Live and discuss MMM best practices for scaling your measurement strategy in today’s evolving landscape. This session is intended for measurement specialists, analytics experts, and data scientists. For detailed technical release notes, please visit Meridian GitHub changelog.