Webinars

Did you know that you can now traffic your YouTube auction creative through CM360? GMP’s new YouTube creative workflow drives operational efficiency, allowing you to upload and manage your YouTube creative at scale in CM360. This new process unlocks: Centralized Creative Management: Upload video assets directly to CM360, eliminating the need for a separate upload to YouTube Unified Trafficking: Align creative trafficking workflows across YouTube and non-YouTube inventory Simplified Asset Swaps: Unlock scale through managing creative swaps directly in CM360. Once updates are made, the changes will take effect across all assigned placements and line items. Unified Reporting: View creative-level performance measurement across YouTube and other publishers and platforms Expect to learn: How the new GMP YouTube creative workflow can unlock operational efficiency and scale, How to implement the new GMP YouTube creative workflow, What’s on our 2026 roadmap to improve this workflow and expand capabilities, How does this workflow fit into GMP’s broader creative roadmap? This session is intended for creative, ad ops, and programmatic practitioners from our Advertisers, Agencies, and Media Partners.

Join us for a deep dive into the evolution of Google’s Marketing Mix Model, Meridian. We will share the latest roadmap presented at Google Marketing Live and discuss MMM best practices for scaling your measurement strategy in today’s evolving landscape. This session is intended for measurement specialists, analytics experts, and data scientists. For detailed technical release notes, please visit Meridian GitHub changelog.