This webinar is covering the latest developments in the Amazon x Netflix partnership. This session is designed to help you get ahead of new tools and capabilities launching this July.
What Will Be Covered
State of the Partnership – Where we are today, including locale availability
Netflix Media & Targeting – A review of Netflix’s media offering and targeting capabilities
Amazon Audience Targeting – How to amplify your campaigns with Amazon Audiences
Deal Proposals & Deal Library – An early look at the new Deal Proposal workflow and Deal Library, plus key “before you activate” considerations
Booking & Guardrails – Current SOP and what you need to know
What’s Coming Next – Expansion updates (Canada, Mexico) and Marketplace Deals
Why Attend?
This session is timed ahead of the upcoming rollout of Deal Proposals and Deal Library, so you’ll be among the first to understand how these tools work and how to make the most of them from day one. Come prepared with questions – Amazon will have experts on hand to provide answers.
Who Should Attend
Planners and Traders across all agency types – Direct, Holdco, and Independent.
