Did you know that in the second half of 2025, we introduced hundreds of improvements to Demand Gen campaigns that, on average, are driving a 30% increase in conversions or conversion value for advertisers?*
While driving this level of performance is at the core of Demand Gen, the real “synergy” happens when you can accurately evaluate and prove those outcomes. This session on Performance & Measurement Synergy will show you how to bridge the gap between running campaigns and proving their impact. By aligning efficient conversions with robust measurement, you’ll learn how to unlock a cycle of continuous growth and maximize the total value of your advertising investment.