Webinars

Managing enterprise-scale campaigns requires monitoring account health, analyzing performance, and executing changes across multiple touchpoints. This practical session introduces Search Ads 360 Home, a highly-configurable control center designed to serve as your new primary workspace. Discover how you can centralize your workflows, leverage advanced reporting capabilities, and maximize campaign effectiveness all in one place. Expect to learn: How to build, save, and share custom configurations mapped to your specific lines of business. Ways to leverage advanced reporting—including custom columns, segments, and comparisons—for precise data visibility. How Spotlight integration helps you quickly uncover performance trends and anomalous shifts. Practical methods for inline actionability across campaigns, bid strategies, and ad groups. Live Q&A This session is intended for Search, Marketing, and Agency Practitioners looking to maximize their efficiency and streamline their daily workflows in Search Ads 360.

Take full advantage of what Campaign Manager (CM360) Reach capabilities have to offer to better understand your brand performance across all your campaigns. This practical session with the Google Marketing Platform product team will dive deep into Campaign Manager 360’s latest reach measurement suite—equipping you with the tools to eliminate blind spots, manage frequency fatigue, and maximize every media dollar. This session is intended for Brand Marketers, Full Funnel Marketing Practitioners from our Advertisers, Agencies and Resellers.