Webinars

Discover how AI Max and Performance Max help you capture complex user intent across Google’s search landscape. Build a future-proof Search strategy using targeting, messaging, and URL guardrails to steer Google AI with confidence. Apply industry recommendations to maximize performance and reach your key business goals. This session is intended for practitioners looking to unlock the full potential of their AI Max and Performance Max campaigns.

Did you know that advertisers who adopt at least three of the four core best practices for Demand Gen see, on average, over 36% more conversions* and up to 27% higher conversion value*? Yet, many campaigns fall short of their potential due to missed foundational setup gaps. This practical session will equip you with the essential blueprint to supercharge your campaigns. Dive deep into the “YouTube Performance Four” framework, explore tailored strategies for Retail advertisers to get your ready for peak season, and share some guidance to prove the value of your Demand Gen campaigns. And last, we will give you an exclusive look into Demand Gen roadmap to set you up for end-of-year success.

Did you know that creative is responsible for nearly 50% of your campaign ROI on YouTube, yet many brands struggle to balance both Creative Quality and Creative Variety? To help you solve this, this session introduces a powerful framework: Create, Scale, and Evaluate. Google will demonstrate how to Create rich, multi-format assets using Asset Studio’s new multimodal AI capabilities, and how to Scale your reach across all YouTube surfaces by prioritizing Creative Variety. Finally, Google will show you how to Evaluate your work using the newly refreshed ABCD guidelines to ensure maximum Creative Quality.