Webinars

Did you know that commerce media is rapidly becoming one of the most powerful performance drivers in digital advertising, bridging the gap between media exposure and the point of purchase? This high-level, strategic session will explore the evolving Commerce Media landscape within the Google Marketing Platform. We will help ensure your teams understand the distinct value propositions for both retailers and brands across Display & Video 360 and Search Ads 360. Agenda: The high-level foundational value of the GMP Commerce Media ecosystem for both Retailers and Brands. How brands can effectively leverage high-intent, first-party retailer audiences within DV360, alongside an overview of the foundational actions retailers take to power this ecosystem. How retailers can scale and optimize their monetization strategies using SA360’s Commerce Media Network (CMN) solutions. How brands can tap into SA360 commerce media opportunities today and what brand-led activation will look like in the future. This session is intended for Retail Media and Brand Programmatic Buyers, and Practitioners from our Brand, Retailer, and Agency Partners.

This webinar is covering the latest developments in the Amazon x Netflix partnership. This session is designed to help you get ahead of new tools and capabilities launching this July. What Will Be Covered State of the Partnership – Where we are today, including locale availability Netflix Media & Targeting – A review of Netflix’s media offering and targeting capabilities Amazon Audience Targeting – How to amplify your campaigns with Amazon Audiences Deal Proposals & Deal Library – An early look at the new Deal Proposal workflow and Deal Library, plus key “before you activate” considerations Booking & Guardrails – Current SOP and what you need to know What’s Coming Next – Expansion updates (Canada, Mexico) and Marketplace Deals Why Attend? This session is timed ahead of the upcoming rollout of Deal Proposals and Deal Library, so you’ll be among the first to understand how these tools work and how to make the most of them from day one. Come prepared with questions – Amazon will have experts on hand to provide answers. Who Should Attend Planners and Traders across all agency types – Direct, Holdco, and Independent.

More reach doesn’t always mean more results — it’s about the right reach. Learn how to break down the science of the Reach and Frequency Golden Rules to solve the fragmentation of the modern living room in Display & Video 360. This session is intended for Agencies buying YouTube Brand or interested in buying YouTube Brand through Google Ads and Display & Video 360. 90% content applies to Google Ads and DV360

nlock the power of your first-party data with Google Marketing Platform Data Manager, a centralized intelligence layer available through both a user-friendly interface and a unified API. We will explore how to simplify data ingestion using point-and-click UI connectors and the Data Manager API, which offers streamlined audience and conversion imports across the GMP suite. Agenda: Data Strength in GMP Overview UI Workflows Unified API Live Q&A This session is intended for GMP practitioners and technical leads looking to modernize their first-party data strategy and maximize campaign effectiveness.