Projects

Assess the current tech stack to identify areas for improvement in efficiency, scalability, and integration.

Perform advanced analysis of Amazon advertising campaigns using Amazon Marketing Cloud.

Create custom audiences in Amazon Marketing Cloud for activation in Amazon DSP.

Execute all technical aspects of campaign deployment, including advertiser setup, campaign creation, creative assignment, and initial QA.

Enable platforms to generate modelled data to fill in reporting gaps from users who deny consent.

Set up server-side CAPI tags for Meta, TikTok, Pinterest, LinkedIn, Amazon, or other relevant platforms.

Set up tags to enable conversion reporting and optimization for Google, Amazon, Meta, or other marketing and advertising platforms.

Create custom reports or dashboards combining data across multiple marketing platforms to enable a holistic view of performance.

Create custom reports or dashboards in Google Analytics or Looker Studio.

Set up pipelines and storage to centralize data from multiple marketing platforms into a single repository.

Enable durable conversion tracking without cookies by sending 1st-party hashed IDs to Google.

Create custom audiences in Google Analytics based on website behaviour and conversion activity to refine targeting in Google Ads, DV360, and SA360.

Evaluate Google Analytics implementation and identify opportunities to enhance reporting, insights, and activation

Set up Google Analytics to enable reporting, insights, and activation.

Set up Google Tag Gateway to enable 1st party mode for Google tags.

Identify the potential opportunities and risks from partially or fully in-housing the client’s digital media operations.

Provide support and training to establish an internal digital media operations function.

Evaluate the incremental impact of a campaign tactic or channel by running an experiment.

Coordinate PMP and PG media buys with publishers on behalf of the client.

Conduct a statistical analysis to evaluate the ROI of each channel in the media mix and derive insights to optimize budget allocation.

Assess the current platform architecture and campaign structure to identify opportunities to improve workflow efficiency and campaign effectiveness.

Create audiences of website users that have a high propensity to return, engage, and convert to refine campaign targeting in Google Ads, DV360, and SA360.

Set up server-side data collection with Google Tag Manager to enhance performance, security, and durability of web tracking.

Create a custom bidding algorithm to quantify the value of conversion actions and drive optimization towards business value.