Google
Google Tag Manager

Google Tag Manager 101

This course covers the fundamentals of Google Tag Manager. Participants will learn how to use GTM to deploy marketing and analytics tags on a website.

Expected outcomes

Platform Proficiency: Confidently navigate the Google Tag Manager interface and understand its core functions.
Configuration Fundamentals: Understand core concepts of accounts, containers, tags, triggers, variables, and the data layer.
Practical Applications: Learn how to deploy Google Analytics tags and other common marketing pixels through GTM.

By the end of this course, participants will have the essential knowledge and skills for using Google Tag Manager to manage marketing and analytics tags on their website.”

What's included?

2 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This course is designed for beginners who want an introduction to Google Tag Manager.

Prerequisites

It is highly recommended that attendees are familiar with the basics of web development, including HTML, CSS, and JavaScript, as well as common tagging use cases (e.g. Google Analytics, Floodlight, Facebook Pixel).