Google
Google Ads

Google Ads 201

This course builds upon the foundational knowledge gained in Google Ads 101, exploring advanced strategies, tools, and features to optimize campaign performance and expand reach. Participants will delve deeper into specialized campaign types like Shopping and Performance Max, as well as advanced bidding techniques, measurement solutions, and reporting capabilities.

Expected outcomes

Shopping Campaigns: Understand the benefits and process of creating and managing Shopping campaigns, including product feeds, extensions, and reviews.
Demand Generation: Explore demand generation strategies and tactics within Google Ads to drive awareness and interest in products or services.
Performance Max Campaigns: Deepen understanding of Performance Max campaigns, including setup, optimization, and reporting.
Advanced Reporting and Measurement: Utilize advanced reporting tools and techniques to gain deeper insights into campaign performance and attribution.
Value-Based Bidding (VBB): Implement VBB strategies to optimize campaigns based on the value of conversions.
Enhanced Conversions: Utilize enhanced conversions to improve conversion tracking accuracy and optimize campaigns for higher-value actions.
SA360 Integration: Gain an introductory understanding of SA360, its benefits, and its relationship with Google Ads.

By the end of this course, participants will be able to leverage advanced Google Ads features, implement specialized campaign types, utilize advanced bidding strategies, and measure campaign effectiveness with greater precision.

What's included?

Up to 6 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Flexible scheduling: We’ll work with you to create a schedule that fits your needs.

Course recording: Receive a full recording of the training to review at your own pace.

Who's this for?

This course is designed for Google Ads users who have a solid understanding of the platform’s basic functionalities and are ready to explore more advanced strategies and tools.

You’ll benefit most if you:

Have completed Google Ads 101 or possess equivalent experience with the platform.
Work in roles that require in-depth knowledge of campaign management, bidding strategies, and performance optimization.
Want to expand your Google Ads skillset to include specialized campaign types, advanced reporting, and measurement solutions.