Advertiser
Leading Businesses to New Levels of Digital Maturity
We help advertisers understand the complexities of first-party data and extract real value to further develop your marketing maturity.
Experience Digital Independence
Dandelion helps identify and analyze digital risks in your current tech stack, including activating data ownership, privacy and control, and transparency on all sources of first-party data, including your advertising data. We work with you to build, integrate, and activate your end-to-end tech stack including DSPs, ad servers and tag management tools, CRM systems, and analytics and measurement platforms.
Additionally, we offer flexibility for full or hybrid in-housing strategy and execution, as well as training to upskill your internal teams or agency partners through Dandelion’s Greenhouse. We seek to grow digital marketing maturity for advertisers, helping them to own, understand, and activate their data to make well-informed business decisions.
Understanding the Maturity Framework
Nascent
Media Centric
Marketing campaigns are executed mainly using external data and direct buys with limited link to sales.
Emerging
Some use of owned data in automated buying with single-channel optimization and testing.
Connected
Data integrated and activated across channels with demonstrated link to ROI or sales proxies.
Multi-Moment
Dynamic execution across multiple channels, optimized towards individual customer business outcomes and transactions.
We Work with Local and International Advertisers Who May:
Provide campaign goals and direction to an agency, or manage their advertising internally
Receive Dandelion support services which can be redirected to their supporting agency
Are the owners of platform accounts/data which they manage themselves, or have an agency operating within platform accounts on their behalf
