Webinars

Unlock the full potential of your ad campaigns by upgrading your Offline Conversion Import measurement. Join product experts to learn all about the newest parameters and features designed to improve your OCI performance, regardless of your business model and existing set-up.

This training will guide you through the essentials of SA360 Templates, showing you how to automate processes, enhance efficiency, and scale your advertising efforts with confidence. Covering everything from the basics (“Templates 101”) and key benefits to determining how Templates can fit your specific needs.

The Q4 holiday season is fast approaching. In a crowded marketplace, securing high-impact inventory and reaching high-intent audiences is the key to rising above the noise. How can you ensure your campaigns are set up for success before the seasonal rush begins? Join our webinar along with our special guests from Amazon Ads, Greg Holowack and Andrew Young, for an exclusive strategy session. We’ll unveil a strategic blueprint designed to give you a competitive edge this holiday season. In this webinar, you will discover: – The CTV Advantage: Why Connected TV is a critical channel for Q4 and how you can use Amazon to help you leverage it effectively – Exclusive Inventory, Vast Reach: A deep dive into the unique, high-value audiences available on Amazon Prime Video – Winning Plays for Q4: Actionable strategies to secure premium inventory on Amazon

While Floodlight tags have been a campaign tracking standard, today’s landscape creates data gaps that traditional pixels can’t fill. It’s time to build a more resilient strategy. Join us for Beyond the Floodlight, a practical webinar for marketers and analysts. We’ll show you how to future-proof your conversion measurement and audience targeting by activating your Google Analytics data across the Google Marketing Platform. Learn how to build a durable framework that closes data gaps while identifying the specific use cases that still require Floodlights during this transition.

Enhance your campaign success during Amazon’s major shopping events like Prime Day with expert insights from their Programmatic Solutions Consultants. Day 1: * Key phases and objectives for effective campaign planning * Recommended ad strategies and features, including bidding and delivery focus * Utilising Amazon Marketing Cloud audiences * Supply utilisation recommendations

Enhance your campaign success during Amazon’s major shopping events like Prime Day with expert insights from our Programmatic Solutions Consultants. Day 2: * Round-up of order set-up and campaign management best practices from day 1 * Creative best practices * High Traffic Event ad policies * Client case studies

Discover the power of Link-In/Selling in the Amazon Store campaigns with our expert-led webinar. We’ll explore the intricacies of Amazon DSP and guide you through essential topics such as: * The rationale behind Link-In campaigns * Key elements: ASIN, Retail Readiness, and Brand Halo * Effective campaign strategies, goals, and metrics * Creative solutions and audience targeting * Step-by-step campaign setup, optimization, and reporting * Insights into Performance and Brand Plus (P+/B+) campaign types with specific KPI objectives like Reach, Frequency, ROAS, and TROAS.

Join Amazon Ads for an insightful webinar featuring a live Q&A session to explore the exciting possibilities of Link-Out / Selling Outside of the Amazon Store campaigns. Our expert Programmatic Solutions Consultants will guide you through: * The rationale behind Link-Out campaigns * A comprehensive pre-launch checklist * Strategies for conducting successful off-Amazon campaigns * Best practices during the campaign phase with recommended optimisations * Effective measurement and reporting techniques * Innovative approach with Performance and Brand Plus (P+/B+) in Link-Out campaigns, specifically designed to achieve KPI goals such as Reach, Frequency, and CPA.

This webinar is focused on enhancing your understanding of Amazon video products. This informative session, featuring a live Q&A, will be led by our expert Programmatic Solutions Consultants. During the Video Ads segment, you’ll explore: * Various types of Video Ads * Insights into Prime Video, Twitch, IMDb * You’ll learn about programmatic deals on the open internet supply, buy types – Private Auction, Preferred Deals, Programmatic Guaranteed, deals discovery in the ADSP inventory hub, and campaign setup best practices. You’ll also receive optimisation recommendations and a basic troubleshooting guide. * We’ll share the latest on Complete TV, and integrations with Roku and Disney+