Google
Google Search Ads 360

SA360 201

This course builds upon the foundational knowledge gained in SA360 101, exploring advanced features, automation capabilities, and bidding strategies. Participants will delve deeper into Performance Max campaigns, value-based bidding, and utilizing templates to streamline campaign management and optimize performance.

Résultats attendus

Performance Max Proficiency: Understand the Performance Max campaign format, its features, troubleshooting techniques, and best practices.
Automation Expertise: Utilize SA360’s automation capabilities to implement automated changes and streamline workflows.
Template Management: Learn how to create and utilize templates for various use cases, improving efficiency and consistency across campaigns.
Value-Based Bidding (VBB) and Lifetime Value (LTV): Integrate VBB and LTV bidding strategies into SA360 campaigns, understand their use cases, and implement testing strategies.
Advanced Campaign Optimization: Apply advanced techniques and best practices to optimize campaign performance and maximize return on ad spend.

By the end of this course, participants will be able to leverage advanced SA360 features, implement automation and templates, utilize value-based bidding strategies, and effectively optimize campaigns for improved performance.

Qu'est-ce qui est inclus ?

Jusqu'à 5 heures d'enseignement virtuel : apprenez auprès d'un praticien expérimenté dans un environnement en ligne en direct.

Horaire flexible : Nous travaillerons avec vous pour créer un horaire adapté à vos besoins.

Atelier: Renforcez votre apprentissage et appliquez de nouvelles compétences grâce à des ateliers pratiques conçus pour simuler des scénarios du monde réel.

Enregistrement du cours : Recevez un enregistrement complet de la formation pour réviser à votre rythme.

À qui s'adresse-t-il ?

This course is designed for SA360 users who have a solid understanding of the platform’s basic functionalities and are ready to explore more advanced features and optimization techniques.

Vous en tirerez le plus grand bénéfice si vous :

Work in roles that require in-depth knowledge of campaign management, bidding strategies, and performance optimization.
Want to expand your SA360 skillset to include automation, templates, and value-based bidding.