Google
Campaign Manager 360

CM360 301

This advanced course focuses on leveraging CM360 data to gain deeper insights into campaign performance, attribution, and user behavior. Participants will explore advanced reporting techniques, attribution modeling, and integrations with other analytics platforms to extract actionable insights and drive data-driven decision-making.

Résultats attendus

Attribution Mastery: Understand different attribution models and their impact on campaign measurement, and utilize CM360’s attribution reporting capabilities.
Multi-Channel Funnel Analysis: Analyze user journeys across multiple channels and touchpoints using CM360’s multi-channel funnel reporting.
Advanced Reporting and Integrations: Utilize advanced reporting tools and integrations with platforms like Google Analytics to gain deeper insights and create comprehensive dashboards.
Data-Driven Decision Making: Confidently analyze CM360 data to extract actionable insights and inform campaign optimization strategies.

By the end of this course, participants will be able to effectively analyze CM360 data, understand user behavior, attribute conversions accurately, and utilize advanced reporting techniques to drive data-driven decision-making.

Qu'est-ce qui est inclus ?

Up to 2 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Horaire flexible : Nous travaillerons avec vous pour créer un horaire adapté à vos besoins.

Enregistrement du cours : Recevez un enregistrement complet de la formation pour réviser à votre rythme.

À qui s'adresse-t-il ?

“This advanced CM360 course is designed for those who want to go beyond basic campaign management and delve into the power of data analysis and reporting.

Vous en tirerez le plus grand bénéfice si vous :

Have a strong understanding of CM360’s core functionalities
Work in roles that require in-depth analysis of campaign performance and attribution.
Want to master advanced reporting techniques, attribution modeling, and integrations with other analytics platforms.
Are seeking to improve data-driven decision-making for campaign optimization.

This course will help you unlock the full potential of CM360 data to gain deeper insights into campaign performance and user behavior.