Google
Google Search Ads 360

SA360 201

This course builds upon the foundational knowledge gained in SA360 101, exploring advanced features, automation capabilities, and bidding strategies. Participants will delve deeper into Performance Max campaigns, value-based bidding, and utilizing templates to streamline campaign management and optimize performance.

Resultados esperados

Performance Max Proficiency: Understand the Performance Max campaign format, its features, troubleshooting techniques, and best practices.
Automation Expertise: Utilize SA360’s automation capabilities to implement automated changes and streamline workflows.
Template Management: Learn how to create and utilize templates for various use cases, improving efficiency and consistency across campaigns.
Value-Based Bidding (VBB) and Lifetime Value (LTV): Integrate VBB and LTV bidding strategies into SA360 campaigns, understand their use cases, and implement testing strategies.
Advanced Campaign Optimization: Apply advanced techniques and best practices to optimize campaign performance and maximize return on ad spend.

By the end of this course, participants will be able to leverage advanced SA360 features, implement automation and templates, utilize value-based bidding strategies, and effectively optimize campaigns for improved performance.

¿Qué incluye?

Hasta 5 horas de instrucción virtual: aprenda de un profesional experimentado en un entorno en línea en vivo.

Horario flexible: Trabajaremos contigo para crear un horario que se ajuste a tus necesidades.

Taller: Refuerce su aprendizaje y aplique nuevas habilidades a través de talleres prácticos diseñados para simular escenarios del mundo real.

Grabación del curso: Recibe una grabación completa de la capacitación para revisarla a tu propio ritmo.

¿Para quién es esto?

This course is designed for SA360 users who have a solid understanding of the platform’s basic functionalities and are ready to explore more advanced features and optimization techniques.

Obtendrás mayores beneficios si:

Work in roles that require in-depth knowledge of campaign management, bidding strategies, and performance optimization.
Want to expand your SA360 skillset to include automation, templates, and value-based bidding.