Google
Display & Video 360

DV360 101

This course provides a foundational understanding of the DV360 platform, its core functionalities, and essential terminology. It covers the basics of navigating the platform, understanding inventory types, planning campaigns, setting up targeting, and reviewing billing.

Resultados esperados

Platform Proficiency: Confidently navigate the DV360 interface and understand its core functions.
Inventory Management: Grasp the different inventory types and the inventory waterfall concept.
Campaign Planning: Develop basic campaign plans, including budgeting and forecasting.
Targeting Fundamentals: Understand targeting principles and audience types, including connecting DMPs for audience activation.
Campaign Execution: Build basic campaigns in DV360, including deal setup and understanding campaign hierarchy.
Billing Awareness: Recognize different fee types
Troubleshooting Basics: Identify and resolve common campaign issues.
Reporting Fundamentals: Generate and analyze basic reports in DV360.

By the end of this course, participants will have the essential knowledge and skills to begin working confidently with the DV360 platform, setting a strong foundation for future learning and campaign management.