Google
Google Tag Manager

Google Tag Manager 101

This course covers the fundamentals of Google Tag Manager. Participants will learn how to use GTM to deploy marketing and analytics tags on a website.

Résultats attendus

Compétence de la plateforme : Confidently navigate the Google Tag Manager interface and understand its core functions.
Configuration Fundamentals: Understand core concepts of accounts, containers, tags, triggers, variables, and the data layer.
Practical Applications: Learn how to deploy Google Analytics tags and other common marketing pixels through GTM.

By the end of this course, participants will have the essential knowledge and skills for using Google Tag Manager to manage marketing and analytics tags on their website.”

Qu'est-ce qui est inclus ?

2 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Horaire flexible : Nous travaillerons avec vous pour créer un horaire adapté à vos besoins.

Enregistrement du cours : Recevez un enregistrement complet de la formation pour réviser à votre rythme.

À qui s'adresse-t-il ?

This course is designed for beginners who want an introduction to Google Tag Manager.

Prérequis

It is highly recommended that attendees are familiar with the basics of web development, including HTML, CSS, and JavaScript, as well as common tagging use cases (e.g. Google Analytics, Floodlight, Facebook Pixel).