Google
Annonces Google

Google Publicités 101

This course provides an introduction to Google Ads. It covers the fundamentals of Google Ads, including campaign creation, bidding strategies, ad formats, targeting options, and optimization techniques. Participants will gain a solid understanding of how to effectively manage Google Ads campaigns to achieve their marketing objectives.

Résultats attendus

Google Ads Fundamentals: Grasp the core concepts of Google Ads, including campaign types, ad formats, bidding strategies, and targeting options.
Compétence de la plateforme : Confidently navigate the Google Ads interface, understand its structure, and configure account settings.
Campaign Creation and Management: Create and manage various Google Ads campaigns, including search, display, and video campaigns.
Bidding and Optimization: Understand and apply different bidding strategies and optimization techniques to maximize campaign performance.
Ad Formats and Creatives: Learn about different ad formats available across the Google Display Network and YouTube, and apply creative best practices.
Measurement and Reporting: Track campaign performance, analyze key metrics, and generate reports to measure campaign effectiveness.

By the end of this course, participants will be able to confidently navigate the Google Ads platform, create and manage campaigns, implement effective bidding strategies, and optimize campaigns for improved performance.

Qu'est-ce qui est inclus ?

Up to 7 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Horaire flexible : Nous travaillerons avec vous pour créer un horaire adapté à vos besoins.

Atelier: Renforcez votre apprentissage et appliquez de nouvelles compétences grâce à des ateliers pratiques conçus pour simuler des scénarios du monde réel.

Enregistrement du cours : Recevez un enregistrement complet de la formation pour réviser à votre rythme.

À qui s'adresse-t-il ?

This introductory course is ideal for anyone who wants to gain a thorough understanding of Google Ads and its role in digital advertising.

Vous en tirerez le plus grand bénéfice si vous :

Are new to online advertising or have limited experience with Google Ads.
Work in roles that involve campaign management, digital marketing, or advertising analysis.
Want to learn how to effectively create, manage, and optimize Google Ads campaigns to achieve specific marketing goals.

Prérequis

It is ideal if attendees have basic understanding of digital marketing concepts (impressions, clicks, conversions), familiarity with different online advertising formats (display, video, search).