• Compétence de la plateforme : Confidently navigate the DV360 interface and understand its core functions.
• Inventory Management: Grasp the different inventory types and the inventory waterfall concept.
• Planification de la campagne : Develop basic campaign plans, including budgeting and forecasting.
• Targeting Fundamentals: Understand targeting principles and audience types, including connecting DMPs for audience activation.
• Campaign Execution: Build basic campaigns in DV360, including deal setup and understanding campaign hierarchy.
• Billing Awareness: Recognize different fee types
• Troubleshooting Basics: Identify and resolve common campaign issues.
• Reporting Fundamentals: Generate and analyze basic reports in DV360.

By the end of this course, participants will have the essential knowledge and skills to begin working confidently with the DV360 platform, setting a strong foundation for future learning and campaign management.