Google
Campaign Manager 360

CM360 101

This course provides an introduction to Campaign Manager 360 (CM360), Google’s powerful ad server. It covers the fundamental concepts of ad serving, the CM360 platform hierarchy, account structure, and essential components like floodlights and audiences. Participants will gain hands-on experience with campaign trafficking, creative management, and reporting in CM360.

Résultats attendus

Expected Outcomes:

Ad Serving Fundamentals: Understand the role and benefits of ad servers in digital advertising.
CM360 Platform Proficiency: Navigate the CM360 interface, understand its hierarchy, and configure account settings.
Floodlight and Audience Management: Implement floodlights for conversion tracking, create audiences, and apply best practices.
Campaign Trafficking Expertise: Successfully traffic campaigns in CM360, including creative uploads, tag generation, and bulk editing.
Creative Management: Understand different creative types, their requirements, and best practices for implementation.
Reporting Fundamentals: Generate and analyze reports in CM360, utilizing the report builder and understanding various reporting types.

By the end of this course, participants will be able to confidently navigate the CM360 platform, traffic campaigns, manage creatives, and generate reports, laying a strong foundation for successful ad serving and campaign management.”

Qu'est-ce qui est inclus ?

Up to 8 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Horaire flexible : Nous travaillerons avec vous pour créer un horaire adapté à vos besoins.

Atelier: Renforcez votre apprentissage et appliquez de nouvelles compétences grâce à des ateliers pratiques conçus pour simuler des scénarios du monde réel.

Enregistrement du cours : Recevez un enregistrement complet de la formation pour réviser à votre rythme.

À qui s'adresse-t-il ?

This introductory course is ideal for anyone who wants to gain a comprehensive understanding of Campaign Manager 360 and its role in digital advertising.

Vous en tirerez le plus grand bénéfice si vous :

Are new to ad serving or have limited experience with CM360.
Work in roles that involve campaign management, ad operations, or digital marketing analysis.
Want to learn how to effectively traffic campaigns, manage creatives, and track performance using CM360.
This course provides a solid foundation in CM360, enabling participants to confidently navigate the platform and utilize its key features for successful campaign execution.

Prérequis

It is highly recommended that attendees have a basic understanding of digital advertising concepts (impressions, clicks, conversions) and familiarity with different online advertising formats (display, video, etc.).

While not mandatory, some prior knowledge of the online advertising landscape will be beneficial for understanding the role and functionalities of an ad server like CM360.