Google
Display & Video 360

DV360 301

This advanced course focuses on leveraging data and analysis to drive campaign performance in DV360. It covers advanced testing methodologies, optimization automation, and custom bidding strategies. Participants will learn how to extract valuable insights from campaign data and apply them to achieve superior results.

Résultats attendus

Testing and Measurement: Design and execute effective Brand Lift studies and A/B tests to measure campaign impact and optimize creative and targeting strategies.
Optimization Automation: Utilize DV360’s automation capabilities to streamline optimization workflows and improve efficiency.
Custom Bidding Strategies: Develop and implement custom bidding strategies tailored to specific campaign goals and KPIs.
Value-Based Bidding: Understand and apply value-based bidding techniques to maximize return on ad spend.
Data-Driven Decision Making: Confidently analyze campaign data, extract actionable insights, and make informed decisions to drive performance.By the end of this course, participants will be able to leverage data and analytics to optimize DV360 campaigns effectively, utilize advanced bidding strategies, and measure campaign effectiveness through various testing methodologies.

Qu'est-ce qui est inclus ?

Up to 2 hours of virtual instruction: Learn from an experienced practitioner in a live online environment.

Horaire flexible : Nous travaillerons avec vous pour créer un horaire adapté à vos besoins.

Enregistrement du cours : Recevez un enregistrement complet de la formation pour réviser à votre rythme.

À qui s'adresse-t-il ?

Ready to explore advanced DV360 strategies?

This course is designed for experienced DV360 users who are eager to unlock the full potential of data-driven optimization.

Here’s what you can expect:

Go beyond the basics: Dive deeper into advanced techniques for analyzing campaign performance and extracting actionable insights.
Master the art of optimization: Learn how to leverage automation, custom bidding strategies, and value-based bidding to achieve superior results.
Prove your impact: Gain the skills to measure campaign effectiveness through Brand Lift studies and A/B testing.