Webinars

Join Google’s GTM team to explore newly released features designed to enhance your Demand Gen efforts and learn about the essential best practices for Demand Gen campaigns, focusing on measurement, audience targeting, creative development, and budget planning. We’ll dive into practical examples from various industries to help you apply key takeaways to your own initiatives, including strategies for optimizing Demand Gen during critical retail periods.

Unlock the full potential of Connected TV with our state-of-the-art guide. Join Google experts as they show you how to successfully plan, buy, and measure your CTV campaigns on Display & Video 360 today.

Join this webinar to discover how a server-side tagging approach can improve your conversion tracking and boost campaign performance. We’ll explain how server-side tagging works and its key benefits, including more durable measurement and the ability to deploy Conversion APIs (CAPI) and Google Tag Gateway.