• Platform Proficiency: Confidently navigate the Google Analytics interface and understand its core functions.
• Configuration Fundamentals: Understand core concepts of accounts, properties, data streams, and events.
• Reporting Fundamentals: Understand how to use standard reports and apply segmentation and filtering.
• Advanced Analysis: Create custom explorations for in-depth analysis of user behaviour and campaign performance.

By the end of this course, participants will have the essential knowledge and skills to begin working confidently in Google Analytics, setting a strong foundation for future learning and analysis.