• Shopping Campaigns: Understand the benefits and process of creating and managing Shopping campaigns, including product feeds, extensions, and reviews.
• Demand Generation: Explore demand generation strategies and tactics within Google Ads to drive awareness and interest in products or services.
• Performance Max Campaigns: Deepen understanding of Performance Max campaigns, including setup, optimization, and reporting.
• Advanced Reporting and Measurement: Utilize advanced reporting tools and techniques to gain deeper insights into campaign performance and attribution.
• Value-Based Bidding (VBB): Implement VBB strategies to optimize campaigns based on the value of conversions.
• Enhanced Conversions: Utilize enhanced conversions to improve conversion tracking accuracy and optimize campaigns for higher-value actions.
• SA360 Integration: Gain an introductory understanding of SA360, its benefits, and its relationship with Google Ads.

By the end of this course, participants will be able to leverage advanced Google Ads features, implement specialized campaign types, utilize advanced bidding strategies, and measure campaign effectiveness with greater precision.