Webinars

Did you know that advertisers who adopt at least three of the four core best practices for Demand Gen see, on average, over 36% more conversions* and up to 27% higher conversion value*? Yet, many campaigns fall short of their potential due to missed foundational setup gaps. This practical session will equip you with the essential blueprint to supercharge your campaigns. Dive deep into the “YouTube Performance Four” framework, explore tailored strategies for Retail advertisers to get your ready for peak season, and share some guidance to prove the value of your Demand Gen campaigns. And last, we will give you an exclusive look into Demand Gen roadmap to set you up for end-of-year success.

Did you know that creative is responsible for nearly 50% of your campaign ROI on YouTube, yet many brands struggle to balance both Creative Quality and Creative Variety? To help you solve this, this session introduces a powerful framework: Create, Scale, and Evaluate. Google will demonstrate how to Create rich, multi-format assets using Asset Studio’s new multimodal AI capabilities, and how to Scale your reach across all YouTube surfaces by prioritizing Creative Variety. Finally, Google will show you how to Evaluate your work using the newly refreshed ABCD guidelines to ensure maximum Creative Quality.

Managing volatile demand fluctuations, short-term promotional peaks, and tight budgets during the busy holiday season is highly complex. In this livestream, you’ll be shown how to tackle these challenges by leveraging advanced SA360 AI-powered tools. Learn how to drive a +5% average increase in conversions/conversion value using SA360 Enterprise Bidding, pace your budgets dynamically using Adaptive Budgets, and pinpoint campaign anomalies automatically with AI Spotlight and Gemini-powered External Event Insights. Agenda: Fireside Chat: Meet Google’s Retail Director to hear their insights on how to think about this AI Powered Holiday season – Commerce Media Network Holiday Best Practices – SA360 Holiday Deep-dive & Best Practices. This session is intended for search practitioners, digital marketers, agency performance leads, and digital marketing strategists using Search Ads 360 to plan and optimize their performance campaigns.